Influencers and Social Media

05/06/2008 06:36 am by Brooks Andrus in Misc
I just stumbled on this Edelman white paper on social media which touches on some of aspects from my last post. The paper essentially breaks down 5 questions: How to appropriately gauge influence? What are the different types of influencers (starters, spreaders, adapters, commentators, readers)? Who do you market to - influencers or the readily influenced? What’s the breakout [...]

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