the price tag of $40,000 may be shocking at first but it shoudl be remembered that you or I won't pay that bill, but the Sonys and Akamais of this world probably will. So yes, we'll get to play with it (I hope) but we will likely never ever buy an actual license.
Tim Siglin has some more coverage on it, the Adobe press release is here.
Remember to add one more acronym to add to your vocabulary - FMRS is the Flash Media Rights Management Server which was released today.
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