AC@MAX: Steven Webster on Design Led Innovation

09/20/2007 01:15 pm by Steven Webster in MAX 2007
Design-Led Innovation: Creating Disruptive Experiences Monday, October 1 3:15 pm - 4:15 pm Tuesday, October 2 9:15 am - 10:15 am So at Adobe Consulting, we talk to our customers about "Design Led Innovation" as a way of thinking about how to apply Design-thinking and take a Design-led approach to creating applications that are not just soundly built upon our technology, but useful, usable and desirable not just for our customers, but for their customers. Taking a departure from my usual "cram as much architecture and code into 60 minutes without pausing for breath" presentation style, I'm going to pull...

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