User Experience Disruption: Car/Auto Insurance (Part 2 of 3)

06/04/2008 01:34 pm by Steven Webster in User Experience Design

So how does Adobe technology enable an experience economy around car and auto insurance for example ? In a previous post, I talked about some of the disruptions that are occuring in the car/auto insurance marketplace, with comparison websites commoditising those who choose to deal directly with their customers online. And at the same time, as more and more of these comparision websites emerge and commoditise the very experience they had built upon insurance products, I asked whether perhaps there was an opportunity to gain ground by differentiating on the customer-centricity of the quote and buy insurance experience, and...

User Experience Disruption: Car/Auto Insurance (Part 1 of 3)

06/03/2008 01:37 pm by Steven Webster in User Experience Design

So I read with some interest over the weekend that Royal Bank of Scotland (RBS.L), the world's fifth largest bank, is now struggling to raise the £7bn from the proposed sale of its insurance arm that includes brands such as Direct Line, Churchill and Privilege. The reason for the difficulty - well according to analysts at JP Morgan, the rapid growth in price comparison websites (an experience economy disruption!) such as moneysupermarket.com in the UK marketplace is undermining older business models, where insurance companies have been delivering their product directly to customers online without having to offer margin to...

User Experience Disruption in the Experience Economy

06/02/2008 12:26 pm by Steven Webster in User Experience Design

Joseph Pine and James Gilmore authored a reknowned textbook called "The Experience Economy; Work is Theater and Every Business is a Stage". A fundamental call to action from this book is that in any industry where a product or service is commoditised then "Experience Matters". You may recall this being the tagline chosen by Macromedia as the phrase "Rich Internet Application" was coined, capturing the zeitgeist behind the importance of Rich Internet Applications as an enabling technology for more effective online experiences. Pine and Gilmore identify a timeline for economies; we first moved from an agricultural economy where essentially...

User Experience - As simple as possible but no simpler.

05/26/2008 06:44 pm by Steven Webster in User Experience Design

So in the context of the video scrubbing demo, I talked about the pattern of direct manipulation as a way of replacing cumbersome chrome with more natural navigation. Another blog post caught my eye today, that further reinforces this in an obvious manner - combining direct maniuplation with haptic interfaces of the like first unveiled by Jefferey Han at TED, a restricted form of which forms the touch-screen and touch-pad interfaces of the latest iPod and Macbooks. So this demo from Colorado start-up Earthscape, shows how this concept of direct manipulation, of haptic interfaces and of the Wii...

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User Experience Disruption: Car/Auto Insurance (Part 2 of 3)

User Experience Disruption: Car/Auto Insurance (Part 1 of 3)

User Experience Disruption in the Experience Economy

User Experience - As simple as possible but no simpler.

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